Case study 01
GROW Coaching Model Course (Gilbert's Pharmacy)
Scenario-based course on coaching conversations using the GROW model, set in a pharmacy workplace.
Project Context
This project was created in response to the March 2026 Design Challenge from the eLearning Designer’s Academy. The challenge provided the project brief, and I designed and developed my own learning solution based on it.
Challenge
Pharmacy managers need to have effective coaching conversations while working in a fast-paced environment. The challenge was to create a practical learning experience that helps managers understand the GROW coaching model and apply it to realistic employee situations.
I wanted the experience to go beyond explaining the model and give learners opportunities to think through what they would actually say during a coaching conversation.
My Role and Tools
Role: Learning Experience Designer
Tools: Articulate Rise, Mighty Studio
I designed and developed the learning experience, including the course structure, scenarios, visual design, interactions, navigation, and progress tracking.
Design Approach
I designed the course around practice rather than content delivery.
Four employee characters (Jordan, Marcus, Isabella, and Mike) present learners with different coaching situations. Learners choose which employee to coach from an Activity Hub and work through each situation using the GROW model.
I also wanted learners to think beyond multiple-choice answers. In several activities, they type their own coaching responses, giving them space to consider what they would actually say in a real conversation.
The hub-and-spoke structure gives learners more control over their experience while allowing them to easily see which scenarios they have completed.
Solution
I developed the course in Articulate Rise and used custom Mighty Studio interactions to extend the standard Rise experience.
The final learning experience includes:
- Four scenario-based coaching activities
- An interactive Activity Hub with learner choice
- Opportunities to write and reflect on coaching responses
- Progress tracking across the four scenarios
- Custom navigation and interactions
- A consistent pharmacy workplace setting connecting the scenarios
Design Highlights
Activity Hub
Learners choose which employee they want to coach and can see their progress as they complete each scenario.
Realistic Coaching Practice
Each employee presents a different workplace situation, giving learners opportunities to apply the GROW model in context rather than simply recall its four stages.
Open-Ended Responses
Selected activities ask learners to write what they would say instead of choosing from predetermined answers. This encourages reflection and makes the practice closer to a real coaching conversation.
Custom Rise Experience
I used Mighty Studio interactions to create custom navigation, progress tracking, and activities that go beyond the standard Rise blocks.
Screenshots
Practice Hub: learners choose which of the four employees to coach. Scenario introduction: learners meet Isabella and the Gilbert's core value the conversation connects to. Open-ended practice: at the Goal step, learners type their own opening line to Marcus, then see how it compares.
Project Credit
Project brief provided through the March 2026 Design Challenge by the eLearning Designer’s Academy. Course design, scenarios, interactions, visual design, and development are my own work.
Contact
I'm open to Learning Experience Designer roles. Feel free to reach out.